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12 Websites Every Marketing Student Should Know


Looking to expand your marketing knowledge and stay current with what’s happening in the industry? Here are 12 websites you can bookmark.

The marketing potential of wearable technology like Google Glass. The content marketing explosion. The future of text message and mobile analytics. The rise of “social TV.”

Trends and technologies in the marketing industry change and evolve constantly. How do you, as a student in an online business degree program, stay up-to-date on the latest news, research and emerging fields, so that you can be prepared for the next career opportunity?

Why Study Marketing Research And Social Media Analytics?


The tremendous growth of social media to collect customer and market data is creating exciting, new career opportunities.

Not so long ago, social media was for recreational use only – a way for friends and families to connect and share photos. Today, sites such as Facebook, Twitter and countless others have become legitimate and powerful marketing tools.

To meet industry’s demand for managers with the technological and business skills to address this latest evolution in marketing, Saint Leo University launched an MBA concentration in marketing research and social media analytics.

Marketing And Advertising: Are They One And The Same?


If you’re thinking about pursuing a business degree in marketing, it’s important to know the difference.

“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. You are okay.” -- Don Draper

If you’re a fan of AMC’s hit series Mad Men, you’ve likely gotten a lesson or two in advertising – and life – from Madison Avenue bad boy Don Draper.

But if you’re majoring in business and are truly considering a future in the field of marketing, you’ll want to have a handle on the basics, like the difference between marketing and advertising.

7 Must-Reads For Marketing Students

Must-reads for marketing students.Saint Leo University

Getting ready to graduate with business degree in marketing? Bolster your chances for success with these must-read books.

You’ve spent hours poring over textbooks and aced nearly every exam in your online business degree program.

Want to really step up your game for a future career in marketing?  

Grab your Kindle or head to the bookstore; these must-read books – some classic, some new – will get you thinking like a top marketing executive.

Online MBA In Marketing Research And Social Media Analytics Available


Saint Leo’s new online MBA concentration meets industry demand for skilled marketing managers who can analyze big data from social media and design successful marketing strategies.

Starting in Fall 2014, students enrolled in Saint Leo University’s online MBA program can pursue a new concentration in marketing research and social media analytics that will prepare them for today’s rapidly evolving, data-driven business world.

The entirely online concentration is designed to provide students with the depth of knowledge and skills needed to gain employment in the growing field of market analytics, including social media.

Hot Jobs For Online Marketing Degree Grads


Career options are growing for business degree majors with specialization in marketing. 

Marketing is big business.

And if you ever wondered where your online business degree with a marketing specialization could take you, you don’t have to look any further than the Salary Barista, the annual creative industry salary information guide put out by The Creative Group, a Robert Half Company.

According to this year’s guide, five key trends are affecting hiring in the marketing and creative industry.

Career Webinars Focus On Human Resources Management, Marketing


Leander Hamilton with AACSB International and Kelly Cofer from The Tampa Tribune are the next two speakers in the Leaders in Industry webinar series.

Are you preparing for a career in human resources or marketing and want to find out how to land that first job?

If you’re a student enrolled in either Saint Leo University’s online or on-ground human resources management or business-marketing degree programs, take note. You can get the inside track on careers if you register now for one of the upcoming sessions in the Leaders in the Industry webinar series.

Launched earlier this year by the Center for Online Learning’s Student Services Department, the webinar series offers students the opportunity to better understand what companies are looking for in new hires by hearing directly from professionals in the industry.

Here’s the schedule for these next two sessions:

What Does A Social Media Manager Do?

online business

If you're pursuing an online degree in business administration with a marketing specialization, then becoming a social media manager could be for you.

Michael Dadez never imagined his future career as a social media manager when he was working toward his bachelor's degree in computer information systems at Saint Leo University.

At the time, social media was just getting its start. Channels like Friendster, MySpace, Linkedin and Facebook offered a novel way for people to post and share information, pictures and video.

"I thought it was brilliant," he recalls, "but I never expected a job where businesses would pay people to do their social media for them.

"Never in my wildest dreams."

What New Grads Need To Know About Digital Marketing

online business degree

With people tuning out traditional media, business professionals are turning to digital marketing to build relationships and promote products and services.

Don’t you love junk mail?

Bet you look forward to commercials when you’re watching your favorite T.V. show.

And you just can’t wait for the next telemarketer to interrupt your family dinner.

It’s pretty clear that old-school, in-your-face marketing is about as popular anymore as a used car salesman.

The reason why is the Internet: infinite amounts of information available to us on our terms.

So what’s today’s marketer to do?

Go digital.

Move Up in Your Career: Graduate Degrees That Pay Off

Moving up in your career

The rate at which individuals are earning graduate degrees is growing quickly, raising the question, is a master's degree worth the investment?

Almost 420 candidates received master’s degrees at the recent commencement at Saint Leo’s University Campus, many earning their graduate degrees online. Over 330 more candidates will receive graduate degrees at numerous commencement ceremonies at Saint Leo centers across the country in coming weeks.

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