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5 TED Talks To Inspire Online Marketing Degree Students

Posted by Saint Leo University Online on Oct 1, 2015 8:00:00 AM

Working on an online marketing degree and looking for some fun, engaging perspective? These five TED Talks provide both information and inspiration.

Hard to believe, but TED Talks have been around now for more than 30 years. The nonprofit started in 1984 as a conference that covered topics in Technology, Entertainment and Design, but today has spread to just about every subject imaginable.

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Topics: Marketing

12 Websites Every Marketing Student Should Know

Posted by Mary Beth Erskine on Sep 25, 2014 8:00:00 AM

Looking to expand your marketing knowledge and stay current with what’s happening in the industry? Here are 12 websites you can bookmark.

The marketing potential of wearable technology like Google Glass. The content marketing explosion. The future of text message and mobile analytics. The rise of “social TV.”

Trends and technologies in the marketing industry change and evolve constantly. How do you, as a student in an online business degree program, stay up-to-date on the latest news, research and emerging fields, so that you can be prepared for the next career opportunity?

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Topics: Marketing

Marketing And Advertising: Are They One And The Same?

Posted by Mary Beth Erskine on Jul 10, 2014 7:23:00 AM

If you’re thinking about pursuing a business degree in marketing, it’s important to know the difference.

“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. You are okay.” -- Don Draper

If you’re a fan of AMC’s hit series Mad Men, you’ve likely gotten a lesson or two in advertising – and life – from Madison Avenue bad boy Don Draper.

But if you’re majoring in business and are truly considering a future in the field of marketing, you’ll want to have a handle on the basics, like the difference between marketing and advertising.

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Topics: MBA, Marketing

7 Must-Reads For Marketing Students

Posted by Mary Beth Erskine on Jun 3, 2014 9:28:00 AM

Getting ready to graduate with business degree in marketing? Bolster your chances for success with these must-read books.

You’ve spent hours poring over textbooks and aced nearly every exam in your online business degree program.

Want to really step up your game for a future career in marketing?  

Grab your Kindle or head to the bookstore; these must-read books – some classic, some new – will get you thinking like a top marketing executive.

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Topics: Marketing

Hot Jobs For Online Marketing Degree Grads

Posted by Mary Beth Erskine on Apr 15, 2014 8:07:00 AM

Career options are growing for business degree majors with specialization in marketing. 

Marketing is big business.

And if you ever wondered where your online business degree with a marketing specialization could take you, you don’t have to look any further than the Salary Barista, the annual creative industry salary information guide put out by The Creative Group, a Robert Half Company.

According to this year’s guide, five key trends are affecting hiring in the marketing and creative industry.

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Topics: Marketing

What Does A Social Media Manager Do?

Posted by Mary Beth Erskine on Mar 4, 2014 8:33:00 AM

If you're pursuing an online degree in business administration with a marketing specialization, then becoming a social media manager could be for you.

Michael Dadez never imagined his future career as a social media manager when he was working toward his bachelor's degree in computer information systems at Saint Leo University.

At the time, social media was just getting its start. Channels like Friendster, MySpace, Linkedin and Facebook offered a novel way for people to post and share information, pictures and video."I thought it was brilliant," he recalls, "but I never expected a job where businesses would pay people to do their social media for them."Never in my wildest dreams."

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Topics: Marketing

Digital Marketing: What New Grads Need To Know

Posted by Mary Beth Erskine on Jan 23, 2014 8:31:00 AM

With people tuning out traditional media, business professionals are turning to digital marketing to build relationships and promote products and services.

Don’t you love junk mail?

Bet you look forward to commercials when you’re watching your favorite T.V. show.

And you just can’t wait for the next telemarketer to interrupt your family dinner.

It’s pretty clear that old-school, in-your-face marketing is about as popular anymore as a used car salesman.

The reason why is the Internet: infinite amounts of information available to us on our terms.So what’s today’s marketer to do?

Go digital.

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Topics: Marketing

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