Looking to expand your marketing knowledge and stay current with what’s happening in the industry? Here are 12 websites you can bookmark.

The marketing potential of wearable technology like Google Glass. The content marketing explosion. The future of text message and mobile analytics. The rise of “social TV.”

Trends and technologies in the marketing industry change and evolve constantly. How do you, as a student in an online business degree program, stay up-to-date on the latest news, research and emerging fields, so that you can be prepared for the next career opportunity?

If you’re thinking about pursuing a business degree in marketing, it’s important to know the difference.

“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. You are okay.” -- Don Draper

If you’re a fan of AMC’s hit series Mad Men, you’ve likely gotten a lesson or two in advertising – and life – from Madison Avenue bad boy Don Draper.

But if you’re majoring in business and are truly considering a future in the field of marketing, you’ll want to have a handle on the basics, like the difference between marketing and advertising.

Getting ready to graduate with business degree in marketing? Bolster your chances for success with these must-read books.

You’ve spent hours poring over textbooks and aced nearly every exam in your online business degree program.

Want to really step up your game for a future career in marketing?  

Grab your Kindle or head to the bookstore; these must-read books – some classic, some new – will get you thinking like a top marketing executive.

Career options are growing for business degree majors with specialization in marketing. 

Marketing is big business.

And if you ever wondered where your online business degree with a marketing specialization could take you, you don’t have to look any further than the Salary Barista, the annual creative industry salary information guide put out by The Creative Group, a Robert Half Company.

According to this year’s guide, five key trends are affecting hiring in the marketing and creative industry.